June 25, 2019
Coworking is booming.So, it’s increasingly important to market yourself wisely, including using free listing tools to drive traffic and leads.Yelp, Google Places and Craigslist are all very different, powerful platforms for reaching your target market. They’re all driven by keywords, so they force you to clarify your offerings and priorities.Give these three tools a try to market your coworking space. Start with these basics, try different strategies, and course correct as you go.
Yelp is a valuable tool for finding great restaurants, shops, activities and even coworking spaces. It’s also a massive community of people sharing their experiences. Yelp users have left well over 100 million reviews.Because the directory and review platform is so popular, it’s a great way to promote your shared workspace. You can attract new members, promote services and specials, boost SEO and establish yourself locally.Here are our top tips for getting started.1. Complete Your Yelp Profile2. Let Your Workspace and Company Shine3. Showcase Your Workspace Team4. Recommend Neighboring and Partner Businesses5. Share the Best Photos of Your Workspace6. Consider Yelp Ads7. Let the Yelp Team Help8. Respond to Bad Reviews9. Reply to Yelp Messages10. Check Out Yelp Check-Ins11. Experiment with Yelp Deals12. Test Yelp Deal Strategies13. Beware of the Person Who Threatens a Bad Yelp Review
Google Places is a powerful tool to help shared workspace operators boost their search ranking on Google.A feature of Google My Business, Google Places provides an overview of your business, including your address, phone number, website, directions to your space, reviews, photos, customer questions and more.Here are six of our best tips for using Google Places to boost SEO and promote a coworking space, office rental facility, business center or shared workspace.1. Get Your Shared Workspace Verified by Google2. Funnel Reviews to Google Places to Boost SEO3. Your Workspace Details Matters4. Add Your Best Photos of Your Space5. Post Updates About Your Shared Workspace to Google Places6. Answer Questions About Your Space
Craigslist can be a powerful way to attract members to your coworking space. The platform reaches people searching for offices, workspace, dedicated desks, coworking space, meeting rooms and more.If you want to start using Craigslist, or improve your existing strategy, we’ve got you covered. Here are our top tips for attracting members to your shared workspace using Craigslist.1. Do Your Research2. Think Regionally3. Take Advantage of Events, But Not the Community Section4. Choose Your View5. Use Different Featured Images for Every Post6. Use Different Titles for Every Post7. Use Map View8. Create Ads for All Your Offerings9. Choose Your Location Wisely10. Renew and Refresh Your Ads11. Include Keywords at the Bottom of Your Ad12. Format Your Ads13. Include a Personal Touch14. Document Your Process and Create Templates15. Use Craigslist
Coworking space operators: Let us show you how Deskworks can help you run a profitable, sustainable workspace. Request a free demo to see our coworking soft in action.
June 25, 2019
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